Okay, so for quite awhile, Singapore has been selling Minute Maid drinks, my favourite being the Lemonades... but as I was strolling home today.. just a thought came to me... the the name "Minute Maid".. stands for:
Minute: A factor of time, 60 seconds?
or
Minute: Something small?
And after some snooping around the Minute Maid website, I came across a very interesting history of the drink:
" It was in 1945 that after three years of experimentation the National Research Corporation (NRC) of Boston, Massachusetts developed a flavourful orange juice powder from real, delicious oranges. It was made using the same "high-vacuum process" used to dehydrate and prolong the life of such things as penicillin.
In response to the U.S. Army issuing an open order for 500,000 pounds of powdered orange juice the NRC organized the Florida Foods Corporation headed by John M. (Jack) Fox. The new company quickly opened a pilot plant in the heart of the Florida citrus belt.
With the end of the war in sight, the U.S. Army contract was cancelled but the company moved ahead, beginning construction on a full-scale processing plant.
Converting the powdered orange juice into a commercial product proved to be trickier than planned. The solution was an intermediate step – frozen orange juice concentrate which had a rich, fresh-squeezed taste.
Now, the product needed a name. From the city famous for its Minutemen militia, a Boston advertising agency came up with the name "Minute Maid" reflecting the convenience and ease of preparation. "
and if you must know, the Minutemen militia were teams of elite men during the American Revolution, who were famed for their rapid deployment... so yeah, I guess "minute" would refer to it being a factor of time =3
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